Our Roots

WinSouth Credit Union is part of that tradition. WinSouth has its roots in the steel that became the backbone of the South. A tradition of more than 60 years serving Alabama families in the beautiful mountains and ridges of northeast Alabama. These are communities that have fought hard to survive and prosper. Many of them have seen huge industries come and go, but like the steelworkers, they don’t give up and they keep re-inventing themselves. 

The WinSouth Story  

WinSouth Credit Union began in the 1950s as a safe place for Etowah Steelworkers to place their money. These were hard-working people in gritty jobs who knew the value of a dollar and the value of trusting their neighbor. They came into the Credit Union after their shifts, with lunch bucket in hand and grime on their faces that symbolized their gritty determination. 

In 2002, Etowah Steelworker’s Credit Union evolved to Community Credit Union. This symbolized a move to new members, more branches and more convenience. It incorporated digital banking services, more diverse members, retirees and young families. 

In 2012, Community Credit Union evolved once more. Now WinSouth Credit Union, we are expanding our membership beyond the community to include the South as a whole. By reinventing Community Credit Union, WinSouth can reflect the very people it serves. No one understands them better, serves them better and provides better value.

What Defines WinSouth? 

Pride, determination, hospitality and grit. 

Belief in giving everybody a fair shake. 

Honoring history, but looking toward more success in the future. 

Firmly grounded in the values of the South. 

Always re-inventing itself, while faithful to tradition. 

That’s the brand of WinSouth. 

WinSouth Credit Union reflects the very people it serves. No one understands them better. No one serves them better.